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Performance Marketing · United States

Marketing for brands
where reputation
is everything.

Kynos Agency helps ambitious U.S. brands grow their presence and protect their reputation — through paid media, content strategy, and creator partnerships that deliver results you can measure.

$47M
Ad Spend Managed
Across Meta, TikTok, LinkedIn, X, Google
4.2×
Avg. ROAS
Client average across all verticals
30+
States Served
Nationwide, fully remote
98%
Client Retention Rate
Year-over-year, across all service lines
Trusted by brands in e-commerce, SaaS, consumer apps, professional services and more
@KynosAgency on X — Follow Us
"For brands where public reputation is a strategic asset, marketing cannot afford to be guesswork. Every dollar spent must be traceable, every result must be real."
— Kynos Agency · Our Founding Principle
What We Do

Six disciplines.
One accountable team.

Every engagement is run by senior specialists who know your account as well as you do. No hand-offs, no juniors, no surprises — full transparency from brief to final report.

01
Paid Social & Performance
We build and scale paid acquisition across Meta, TikTok, X, and LinkedIn. Creative testing, audience architecture, and bid strategy under one roof. From $5k to $500k monthly budgets — every layer of the funnel, fully managed.
Meta AdsTikTokLinkedInX AdsGoogle
02
Content Strategy & Production
Content built around your funnel, not just your feed. We develop channel strategy, content pillars, editorial calendars, and creator briefs — then measure what converts, not just what gets liked.
SEO ContentShort-form VideoSocial CopyNewsletters
03
Creator & Influencer Marketing
We partner you with creators whose audiences are genuinely aligned. Vetted for engagement quality, not follower count. Full management: outreach, contracts, briefing, payment, and reporting — end to end.
InfluencerUGC CreatorsProduct SeedingAmbassadors
04
Analytics & Attribution
Plug the data gaps. Unified reporting across all paid and organic channels, proper attribution models, and dashboards your team actually uses. GA4 migrations, MMP setups, Pixel audits — the technical foundation for real decisions.
GA4Looker StudioMMP SetupCustom Dashboards
05
Go-To-Market & Brand Strategy
Entering a new vertical or launching a product? We map the landscape, define your positioning, and build the 90-day execution plan that gets traction without burning budget on learning curves we've already paid for.
Market ResearchPositioningLaunch StrategyCompetitive Analysis
06
Retained Advisory
Senior marketing leadership without the overhead. Fractional CMO-level strategy, team coaching, and agency oversight — the accountability of an in-house lead at the flexibility of a retained partner.
Fractional CMOTeam CoachingAgency ReviewQuarterly Planning
Latest on X

Follow the
thinking in real time.

We share what we're seeing across paid media, reputation strategy, and creator trends — before it becomes a case study. No newsletters required. Just the feed.

K
Kynos Agency
@KynosAgency · kynosagency.com
Most brands don't have a marketing problem. They have a clarity problem — unclear audiences, unattributed spend, and content built for the feed instead of the funnel.

Fix the structure before you fix the creative.
· kynosagency.com
For brands where reputation is a strategic asset, one wrong campaign can cost more than a year of marketing spend.

That's why we treat every brief like it has consequences. Because for our clients, it does.
· kynosagency.com
Services

What we build
for ambitious brands.

Every service below is delivered senior-to-senior. No account managers, no hand-offs. The specialist who writes the strategy is the one who executes it.


01
Paid Social & Performance
Full-funnel paid acquisition across Meta, TikTok, X, LinkedIn, and Google. We handle creative strategy, audience architecture, bid optimisation, and weekly reporting. Every variable is tested, every signal is tracked. Budgets from $5k to $500k monthly — managed with the same discipline at every level.
Meta AdsTikTok AdsLinkedIn AdsX AdsGoogle AdsRetargeting
02
Content Strategy & Production
We build channel strategy, content pillars, editorial calendars, and production briefs — then measure what converts, not just what performs on the surface. Every content decision is tied to a stage in your funnel and a business outcome you actually care about.
SEO ContentShort-form VideoSocial CopyNewslettersThought Leadership
03
Creator & Influencer Marketing
From micro-niche communities to mid-tier reach — we identify, vet, negotiate, and manage creator deals that move the needle. Full end-to-end management: outreach, contracts, briefing, approval, payment, and performance reporting. We select on signal quality, not follower count.
InfluencerUGC CreatorsProduct SeedingAmbassador ProgramsTikTok Shop
04
Analytics & Attribution
Unified reporting across all paid and organic channels. Multi-touch attribution models, GA4 migrations, Pixel rebuilds, MMP setups, and custom dashboards built for your actual decision-making process — not for optics. You'll always know exactly where your budget is working and where it isn't.
GA4 MigrationLooker StudioMMP SetupCustom DashboardsPixel Audits
05
Go-To-Market & Brand Strategy
Launching a new product or entering a new vertical? We map the competitive landscape, define your positioning, select the right channel mix, and build the 90-day execution plan that delivers traction without burning six months of budget on learning curves we've already navigated.
Market ResearchPositioningLaunch StrategyCompetitive AnalysisChannel Selection
06
Retained Advisory
Senior marketing leadership without the permanent overhead. Our advisory retainer provides fractional CMO-level strategy, team direction, and agency oversight — the accountability of an in-house lead at the flexibility of a retained partner. Ideal for brands scaling their internal team.
Fractional CMOTeam CoachingAgency ReviewQuarterly Planning
Talk to Us About Your Brand →
Case Studies

Results that
don't need spin.

Client names are kept confidential under NDA. All figures are verified across full campaign periods — no cherry-picked weeks, no inflated lifetime numbers. What you see is what happened.

Professional Services — Northeast
Rebuilding a law firm's digital presence without compromising its reputation for discretion

A mid-sized litigation firm with a 30-year reputation needed to grow its client pipeline without appearing to solicit. We built a content-led paid strategy on LinkedIn and Google that positioned the firm's partners as thought leaders — driving qualified enquiries without a single dollar of traditional advertising.

+180%
Qualified Enquiries
−42%
Cost per Lead
0
Reputation Incidents
B2B SaaS — Nationwide
Rebuilding a broken paid pipeline from the ground up after two failed agencies

A Series A software company had cycled through two agencies with no MQL improvement. We audited the entire funnel, found three structural issues, rebuilt LinkedIn and Google campaigns from scratch, and introduced a content-led nurture sequence. Sales cycle shortened within 60 days.

+140%
MQL Growth
−38%
Cost per MQL
3 wks
Shorter Sales Cycle
Consumer Brand — West Coast
Creator-led launch driving 80,000 purchases in six weeks at 4.1× blended ROAS

A premium wellness brand needed volume fast without compromising its carefully built positioning. We identified 28 micro-creators with exceptional niche engagement, managed the campaign end-to-end, and paired organic reach with a tight retargeting layer on Meta — all within brand guidelines.

80k
Purchases
4.1×
Blended ROAS
+220%
Brand Search Volume
E-commerce — Nationwide
Turning a legacy brand's chaotic ad account into a clean, profitable growth engine

An established homeware brand with 15 years of history had never run structured paid media. Their first agency left behind poor data hygiene and wasted spend. We ran a complete 90-day reset: GA4 migration, full Pixel rebuild, creative refresh, and a structured testing framework that finally showed what was working.

+38%
Revenue in 6 Weeks
3.9×
Blended ROAS
−44%
Wasted Ad Spend

"Want results like these? It starts with an honest audit of where you are."

Request a Free Audit →
About Kynos Agency

Built for brands where
reputation matters.

Kynos Agency is a performance marketing agency operating across the United States. We work with brands that understand their public reputation is not a side effect of good marketing — it is the foundation of it.

The name comes from the Greek kynos — sharp, precise, loyal. It reflects how we work: with exactness in our strategy, clarity in our reporting, and genuine commitment to the brands we partner with. We don't take on clients we can't serve well.

We are selective by design. We work with a limited number of clients at any time. That's intentional — it's what allows every engagement to be run by senior specialists who know your account as well as you do. The person you brief is the person who builds.

We operate nationwide. Our remote-first team covers all major U.S. time zones. Whether you're based in New York, Los Angeles, Chicago, or anywhere between — we're available, responsive, and aligned to your market.

We are transparent by default. You own your ad accounts, your data, and your creative assets. Full reporting, always. We build everything for you, not for our own retention leverage.

i.
Senior-only execution
Every client engagement is run by senior specialists from strategy through to reporting. No juniors, no account managers relaying messages, no hand-offs mid-campaign.
ii.
Reputation-first thinking
For our clients, a wrong move in public costs more than a year of marketing spend. Every campaign decision is made with that weight in mind — before the brief is written.
iii.
Data before opinion
We make decisions from attribution data and creative testing results — not gut feel, trend reports, or what worked for a different client in a different market last quarter.
iv.
Transparent by default
You own everything. Full reporting, complete visibility, no black boxes. We'd rather make ourselves impossible to leave than difficult to replace.
Work With Us → Follow on X
Active Team Members
Marcus W.
Head of Paid Social · New York
Elena R.
Content Strategist · Los Angeles
David K.
Creator Partnerships · Chicago
Sarah M.
Analytics Lead · Austin
James T.
Paid Search · Miami
Priya N.
Strategy & GTM · Seattle
6
U.S. Cities
30+
States Served
$47M
Ad Spend
98%
Retention
Follow Our Thinking

We share what we're learning in real time — no newsletter required. Follow us on X for daily takes on paid media and brand strategy.

@KynosAgency on X
Insights

What we're
thinking about.

Practical perspectives on paid media, reputation strategy, and brand growth. No fluff — just what we're actually seeing across client accounts.

More on @KynosAgency
Reputation & Marketing
Why Brands That Treat Reputation as a Strategic Asset Market Differently — and Better
Most marketing advice is written for brands that can afford a mistake. A poorly targeted campaign, a tone-deaf creative, a creator partnership that goes sideways — these are annoying but survivable. For a certain class of brand, they're not. We break down how marketing changes when the stakes are real — and why that actually produces better results across every metric, not just brand safety ones.
June 2025 · 9 min read
Read Article →
Paid Social
Why 40% of Ad Budgets Are Wasted — and How to Fix It Without New Creatives
It's not a creative problem. It's an audience architecture problem. The three structural changes that recover wasted budget immediately — and why most agencies won't tell you about them.
May 2025 · 7 min read
Read →
Creator Marketing
The Signal-to-Noise Ratio: The Only Creator Metric That Actually Predicts Performance
12,000 engaged followers will outperform 500k passive ones. Here's how to measure it fast — before you spend a dollar on a deal.
May 2025 · 5 min read
Read →
Analytics
Multi-Touch Attribution Is Broken for Most Brands. Here's the Blended Model That Works.
Last-click is dead. But most "advanced" models are just as misleading. The approach that gives real clarity without requiring an engineering team.
April 2025 · 7 min read
Read →
Strategy
The 90-Day Framework We Use for Every New Market or Product Launch
Market expansion campaigns fail in predictable, avoidable ways. From audience mapping to localised creative testing — what we actually do, step by step.
April 2025 · 6 min read
Read →

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Get In Touch

Let's talk about
your growth.

We respond to every enquiry within one business day. The first conversation is always a free audit — no obligation, no sales pitch.

Email
Website
Response Time
Within 1 business day
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Your Free Audit Includes
Paid account structure review Creative fatigue analysis Attribution gap assessment Audience segmentation audit 90-day growth roadmap No obligation, no sales call